The Fallacy of Massive Revenue Growth in Charities

A common theme I am seeing today in boards and charity executives is an insatiable desire to grow exponentially. With brave statements like, “If you are not growing you are dying!” Chairmen push CEOs to create budgets that represent 20 and 30% (or more) compounded growth with little to no logical strategic thinking backing the targets. It sounds great I suppose, until they fail miserably at attaining the number. Then, regardless of the good work being done, the CEO has failed and the feeling of failure, much like other substances, flows down through the organization.

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