We are ideaPraxy

CUSTOMIZED

Every organization is different; that’s a good thing. As a result, every organization requires a solution that is right sized for its current needs and future vision. Although there are some fundamentals and principles that apply across the disciplines needed in every organization, helping assess the right mix of strategies and tactics is where we come in. Often the difference between good and great is knowing not only what to do, but also what not to do. ideaPraxy can help you assess the right strategy and help you implement it!

CREATIVE

We believe art and science must be mixed in a way that benefits our clients. Breaking through barriers, getting around obstacles, and climbing over mountains requires persistence and creativity. It is not enough to be able to name a problem; a solution must be created and implemented to solve that problem. The road can be hard, but to the victor goes the spoils. It is fun to go to the next level. Let us help you!

PRAGMATIC

The “Praxy” had to come from somewhere. It isn’t art until it touches someone, and it isn’t a great idea until it’s put into action. So often our clients have an idea but either don’t know how to make it into a reality, or simply don’t have the capacity or skill in-house to implement it. One of our biggest motivators is putting Great Ideas in Action and making them a reality for our clients and their stakeholders!

ABOUT US

ideaPraxy is an organizational catalyst company.  We provide interim executive level leadership and/or agency services to help organizations break through barriers to the next level of growth, or to maintain momentum while looking for a full-time executive replacement. Our niche is helping organizations who are ready to invest in their future, but are not ready to add another executive to their staff. Rather, they need interim executive support to push forward an idea or solution, while making sure current leadership is not distracted from their core performance drivers. ideaPraxy maximizes the value of existing business investments through strategic planning, business development, and leading change. For more on our services go here.

"praxis - noun formal - practice, as distinguished from theory.

ideaPraxy - verb - Great Ideas in Action"

Our Team

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Cliff Cline

President | CEO {Co-Founder}

A gifted communicator, public speaker and teacher, Cliff is ideaPraxy’s Chief Organizational Catalyst and has served as strategic advisor and project leader in a number of performance improvement and transformation situations.

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Stef Cline

Vice President, Operations and Creative Services {Co-Founder}

Stef keeps things in the office organized and running smoothly. In addition to administration, she is also involved in project managing some of ideaPraxy's direct mail client work. Her biggest passion, though, is writing and editing for ideaPraxy.

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Leslie Cline

Senior Consultant | Marketing and Business Development

Leslie's passion and experience has been in building high performing teams in the financial and professional services industries by blending strong leadership skills and strategic planning with a focus on implementation. Having travelled the world as a CMO for a multi-national law firm, she brings a depth of insight that adds significant value to our clients.

"Small, Smart Choices + Consistency + Time = RADICAL DIFFERENCE"

Darren Hardy, The Compound Effect

Services

Social Media

Social Media

Developing a right sized social media strategy for your organization is paramount.

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Direct Mail

Direct Mail

From overall database segmentation strategy and approach to writing, designing and overseeing implementation, ideaPraxy is your one stop shop for direct mail.

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Consulting

Consulting

ideaPraxy has deep experience and skill in process re-engineering and change management leadership. We coach Presidents and other Senior Leaders through growth strategies to take your organization to the next level.

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Copywriting

Copywriting

A significant part of marketing is great writing. Whether it be for direct mail, websites, brochures or other marketing needs, we have great writing skills in-house.

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Branding & Design

Branding & Design

From refreshing your brand and developing brand identities to total re-branding, ideaPraxy has the depth of experience and talent to help you create and market your brand.

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Services Detailed

Social Media

Developing a right sized social media strategy for your organization is paramount. As with most business development techniques, creating a sustainable right sized plan is not about trying to replicate what the biggest names in social media have done, but rather, to glean from the best practice principles that will allow your organization to leverage its social media assets and create the maximum social uplift possible.

Copywriting

A significant part of marketing is great writing. Whether it be for direct mail, websites, brochures or other marketing needs, we are able to communicate what is great and unique about your business.

Direct Mail

From overall database segmentation strategy and approach to writing, designing and overseeing implementation, ideaPraxy is your one stop shop for direct mail. One of our mantras is “right sized.” There are many ways to a positive result in direct mail; the ultimate goal is a profitable program that adds value to your organization’s sustainable revenue.

Branding & Design

Our network team has created dozens of brands and can walk you through the full branding process, from creation to implementation. As marketers, we are passionate that creating a brand is not simply designing a logo, collateral and website. Rather, it is the process of establishing an identity in the marketplace and a culture within your organization that IS your brand.

Consulting

The DNA of ideaPraxy is that we are doers – a hybrid of an agency and a consulting firm. Our highest value proposition is when we can not only identify the best strategic ideas to move forward, but also  develop the tactics and implementation plan that will help turn those ideas into a reality. We are not seeking to leave clients with a report on what they should do; we want to leave them once we have actually helped them move further down the road to their vision.

Twitter Feed

Blog

4 P’s of High Performance Sales and Fundraising

There is a path that is worn down by the successful. It definitely includes these four things.

Plan – You must have a strategic and tactical plan based in reality. Based on some rule of thumb, like what kind of conversion and close rates can you count on, that will inform the next “P”.

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Keep Pushing…

To be transparent, everything is a push right now. I am very busy – in a good way, and every part of life is challenging. ideaPraxy is evolving and growing in the direction of the vision I have for it… but slowly; slower than I want. Every task seems to take longer than I think it should, so I have to push. I like where things are going. I want them to go there, and I am trying to enjoy the process, but I don’t like every task on the list. I just don’t.

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ideaPraxy is growing!!

ideaPraxy is growing.  We are excited to welcome Leslie Cline to our team. Leslie’s passion and experience has been in building high performing teams in the financial and professional services industries by blending strong leadership skills and strategic planning with a focus on implementation. Leslie has spent over 20 years in senior management and executive roles building marketing and business strategies in markets around the globe.  “I am thrilled to be joining Cliff and the ideaPraxy team.  They have a strong record of being catalysts for their clients by increasing growth and revenue”, says Leslie. “Making a difference is what matters.”

Tools I Use To Stay Organized: Tasks

Even though I run a small business and consult on the highly linear topics of strategy and tactics, I am a creative. Although creativity enhances my abilities to contribute in problem solving and the aforementioned strategy and tactics, it can also manifest itself in me noticing every proverbial “squirrel” that runs by.

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idea:Proof – A Case Snippet – Social Media

The Opportunity & Challenge:

The client, an international charity with work in dozens of countries around the world had a mature donor database but a relatively immature social media infrastructure.

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Sowing and Reaping

Sowing and reaping are such important principles to grasp and believe in when you are leading. In fact, I believe they are the fuel in the engine of moving anything or anybody anywhere.

But first you have to believe it works.

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Testimonials

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